It builds a business personality In addition to simply

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Getting your name out there, social media’s advantages also include giving your business the opportunity to show customers an inside look at your day-to-day operations. Not everything you post needs to be polished, and showing some personality is a great way to connect with your followers. Take, for example, this Instagram post from local coffee shop Little Amps, a local coffee shop:little amps coffee instagram postInstead of simply announcing that they were closing early, they shared a funny photo of their employees with a caption explaining what was going on.

Posts like these are not only more interesting for your customers Liechtenstein Email List to see, but also tend to generate a much better response than standard “professional” posts. 4. It helps build relationships with your customers As a small business owner, you have a lot of opportunities to engage with your customers. And thanks to social media, you can do the same even when your business is closed.



Happy customers can write reviews of their favorite businesses online, and simply thanking them can be a great way to build relationships with the people who support you. This doesn’t have to be a complicated process, and it can be as simple as this response from the coffee stand Elementary Coffee Co.:facebook review snippetThis shows visitors to the page two things about the business: They make great coffee, and they appreciate the support of their customers.