They tracked financial metrics such as sales and margins across channels and retailers to better understand task flows, budget, and investments. They tracked market share to compare their performance C Level Contact List with competitor data. In addition, they sought to track and measure customer lifecycle (LTV). Typically, the behavior of different cohorts of consumers is studied by company and over time. This allows for proper distribution of the internal budget and gives the firm the opportunity to work with different retail chains to create a joint business plan based on LTV metrics. Finally, return on investment (ROI) metrics are typically, and prescriptive determining.
How any course of action affects results, which allows the company to make better strategic decisions. Through optimization and diagnostic data, companies can increase revenue and margins, optimize supply chains and assortment, track and balance fund allocation, develop new products, and learn which markets to enter. An important element for CPG companies was often the accuracy of forecasts, taking into account the specifics of production and delivery. The data collection and processing departments tracked four types of metrics that helped gauge the size of the business collected at the campaign level and used to evaluate the performance of each investment.