Out of all the mediums available to marketers, video has a distinct advantage: its use of motion immediately catches your eye (and if your sound is on, your ears) in a way that other mediums can’t.
In this guide, we’re going to teach you how to leverage video marketing to your advantage.
What Is Video Marketing?
In short, video marketing means using video to grow brand awareness, engage your target audience, and, ideally, persuade them to purchase your products or services.
It’s important to distinguish video from television marketing. Although TV ads use video, when people refer to video marketing, they are generally talking about the use of video in a digital and/or social media context.
Essentially, video marketing is a branch of digital marketing that touches on both social media and content marketing.
Although video marketing is prevalent, it’s often overlooked UAE Phone Number by many brands, largely because it tends to be more difficult to produce a professional video than to make a blog post. However, it’s not a good idea to write it off just because of its difficulty, as video can be particularly effective.
Why Use Video Marketing?
Humans are evolutionarily programmed to pay attention to motion — any small movement could be a danger lurking, waiting to spring on you. Large walls of text that don’t move… much less likely to pose a threat.
As a result, video grabs people’s attention unlike any other medium. That means that videos are likely to stand out among the boatload of content that’s competing for your audience’s interest.
Beyond piquing your audience’s interest in the first place, it can also sustain it. In fact, adults are 73% more likely to make a purchase after watching a product video.
All together, this is likely why video marketing is considered by marketers to be the number one content type for sales.
How to Build a Video Marketing Strategy
If you’re ready to dive into video, here’s what you’ll need to do.
1. Start With Your Goals
It’s impossible to achieve a goal if you don’t have one set in the first place. Before you move onto anything video-specific, ensure that you know what you hope to achieve with your video marketing project.