The company's promotion strategy should be based on the basics of the marketing mix. Marketing methodology in e commerce is a natural area, but little explored, which is why its development is most often Phone Number List intuitive. Let's see how Marketing Mix P can influence the development of your online business! Try it for free What is Marketing mix from scratch? is a classic model, according to which a company's promotion is built based on the type of activity and the goal of further development.
This model first appeared in the article The Marketing Mix Concept published by Neil Borden in. The described concept systematized and collected all the elements into one method, which allowed to increase the effectiveness of the sale of goods of the then companies. The P concept was created by E. Jerome McCarthy and consisted of four elements product product place place promotion promotion Price price Marketing P innovation on the market.