The world of e-commerce is constantly evolving, with increasingly demanding consumers and a sea of competitors. In this scenario, small details make a big difference when it comes to improving your results and increasing your conversion rate . With that in mind, we have listed some tips on marketing tools and trends aimed at e-commerce that can bring good results in 2020. However, before we start, it is important to make it clear that there is no point in creating good practices if you do notmeasure the results! It is essential to have a tool like Google Analytics to help you in this process. Now let's go to the tips! 1. Personalize the way you communicate with your consumer It's not news to anyone, but approaching your potential customers in a personalized way is the best way to get better results.
Another tip is the production of personalized content aimed at the virtual environment, with the power to influence different channels, serve as Gambling Email List support for commercial actions in physical stores, strengthen the company's image and create a connection with its audience. See too:Because people share content on social networks. 2. Invest in automations If you have a large flow of customers in your business, you certainly find it difficult to serve them. An automation system will provide more service agilityat the point of sale , even preventing consumers from giving up buying. As efficient as automation solutions are, it is essential to do your planning so that it brings the expected results. Also try to take care that interactions are as human as possible, not making them impersonal, do not forget to always allow the customer to provide direct service with your employees when necessary.
Make Call to Actions well done For companies and brands there is a need to reinvent themselves to remain competitive, aligning their products and services according to the new needs and preferences of customers. YouCall to Actions (CTA) are extremely important tools to transform your visitors into business leads or even a faithful audience for your content. To increase the page's conversion rate, the call-to-action needs to arouse urgency and curiosity in the user. If you want to achieve this effect, use words like “already”, “now” and “today” in your headlines. This will convey the feeling that time is short, so the customer must click on that CTA quickly so as not to miss the opportunity. 4. Consider cost per conversation when comparing channels Another important point to increase online conversion in 2020 is knowing which channels to invest in boosts and advertising.
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