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That is getting the customer s engagement with your company in the long term to ensure that your business continues to grow. “We are in the middle of a revolution. A revolution that will replace the traditional marketing of attributes and benefits with relationship marketing . Stages of a relationship marketing strategy . Database of actual and potential customers The first stage in a relational marketing strategy is to have a list of quality leads that allows us to later extract data and segment them . If you segment them properly and have precise information on each one you will be able to deal with them in a more personalized and real way create positioning and sales actions.

Once the customers are segmented you can begin to adapt the messages depe Gambling Email List ding on the needs and interests of each small group. Personalizing the speech you will get a special communication with each client. To inspire you we have created this ebook that compiles the most effective messages in sales. A tool that will undoubtedly make a difference in your relationship marketing. Download it business templates We cannot wait for the client to come back.



We must be the ones to issue the messages. We are looking for a long term relationship in which both parties show interest and there is bilateral communication. In this sense and returning to Inbound Marketing the deep analysis of your buyer personas their needs interests or problems will give us enough insights to be able to connect with your audiences in a much more profitable way than traditional marketing massive publicity actions .Segmentation Once we have a sufficiently large database we can start our second stage of the relationship marketing strategy identify similar behaviors that allow us to distinguish different segments and carry out a loyalty plan for each of them.