Explaining The Return of LEGO The world's favorite toy for children With The Business Model Canvas

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On the occasion of National Children's Day Admin would like to invite you to reminisce about the old toy company "Lego". If you still remember Lego is a toy that has been loved by many children for a long time. Founded in 1949, it is a puzzle that helps develop the creativity and senses of children in growing age very well. But in the past 10 years Declining sales with the advent of the digital age have left Lego on the brink of bankruptcy as children are playing video games or online games on computers. The manufacturer therefore has to try to adapt by turning to new business plans to be more in line with the times. This is easily visible through the Business Model Canvas. The old Business Model Canvas when the company was close to bankruptcy. Update! Business Model Canvas, a renovated model resurrects LEGO Lego generates more sales with fewer resources.

Focus on the production line: Improve production by using the resources that are available. Lego turns to reduce costs by reducing Value Preposition or what it offers to customers. Other Oman Phone Number List products under the Lego brand are less profitable. such as clothes and video games and turned to focus only on Lego bricks, which are original products At the same time, it also turned to improve the production line of Lego bricks to be more modern and efficient. This is a Key Activities that has increased from the past until becoming a Key Resource under its own brand that does not just buy licenses for other trademarks such as Harry Potter and Star Wars to co-assemble into toys. Focus on customer groups : create new experiences to offer customers based on existing products.




From the production line that has been developed Lego is also diversifying its product line to include more segmentation, away from traditional bricks that are gender-neutral and more boy-oriented. It has become a toy that clearly separates the sex groups of child customers. Both types are interesting and attract children to want to play with Lego more. LEGO Mindstorms is a boy's dream that combines brick hardware and electronic programming software. Become a robot puzzle that can be ordered to perform various functions, supporting the learning of engineering boys as well. LEGO Friends bricks for girls with bright pastel tones, dollhouse-like features and role-playing between characters.