Email marketing terms that you should know

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rajiarim123@
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Email marketing terms that you should know

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Below are some terms in the email marketing channel that you should know when implementing an email channel. TriggerM will summarize the terms that email marketers often encounter. 1. About Email ESP ( Email Service Provider ) : service provider that sends mass emails for businesses or individuals to use. ESP plays an important role in Email Marketing because it provides businesses with a platform to send emails to customers easily and effectively. ESP can provide businesses with customer list management (CRM) tools, custom email interface design, mass email sending, automation, and campaign effectiveness tracking. Email Domain : An email that uses a domain to send emails to recipients.

For example, email domain is “→ then domain is “triggerm.digital”. 2. About DNS Record DNS record is a record located in DNS servers that provides information about the DNS database, indicating domain names, IP addresses associated with the domain name and how to handle requests with that domain name... MX record : To put it simply, an MX record is Denmark Phone Number Data an MX record installed in the DNS domain to determine where to receive emails. For email domains, if there is no MX record, emails will not be received. TXT record : TXT record is a type of DNS record that helps organize textual information of a domain name. TXT helps determine whether an email is sent from a trustworthy source or not. Normally, email marketing service providers (ESPs) will send this information to you when registering for the service.

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DKIM : stands for Domain Keys Identified Mail, is a method to help authenticate emails through the digital signature of the sending domain, this helps avoid fake emails, the original main purpose of DKIM was designed to The recipient can determine which specific domain the email comes from, whether that domain is real, whether it is authorized or not. 3. About the ability to send emails Blacklist : This is a list of all IP addresses that send spam, annoy recipients, and are marked as spam. If your email domain is blacklisted, your sending reputation will be seriously reduced. This negatively affects email deliverability. Whitelist : Whitelist includes IP addresses that have been approved to send emails to recipients. Warm-up IP : Warm-up IP is the act of sending emails in small and gradually increasing numbers.
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