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When compiling promotional materials, never poke, even if the target audience is teenagers or young people 18-20 years old. They will not buy the goods, but their parents. And they are unlikely to like familiar treatment. Choosing your target audience After brainstorming, analyzing the results of surveys and questionnaires, they usually come to the conclusion that it's time to draw up a portrait of the ideal client of the target audience.

Remember, we talked about visualization at the very beginning of the article, noting that this is a very good way to help yourself with the selection of target audience. When composing a portrait, do not go to extremes. The photo editor ideal client does not exist. By imagining it, you cut off those who could actually become a buyer of a product or service.



Target Audience Selection Imagine for a minute. You have a small company where they sew curtains, curtains and sell fabrics for them. When choosing the target audience , you decided that the ideal client is a woman aged 35+, successful, with children, married, with a good income. The portrait is great, but: Curtains and curtains are hung in houses and apartments not only by successful, but also by ordinary people.