The Trinity method is widely used to evaluate PPC ads: Does the ad that appears when you do a Google search match it? (Relevance); Does the ad text give you something to get you interested in it? (worth); Is the statement that invites you to click persuasive? (call to action). Look at this example with the search How to obtain the ESR Badge? and the ad that appears on Google. Look at the three qualities of the Trinity Method, which I have placed in different colors for you to appreciate. Trinity method example Now, with your content you can do just the same. This content is secret, until you share it on Facebook Relevance Does your content directly respond to a concern of your users.
See how some articles match exactly what the user is searching for on Google; That is why in content marketing, the creation of headlines and the development Taiwan Phone Number List of snippets or the way in which Google shows the results of your page, is vital. Look at the example and the three qualities of the Trinity Method, which I have placed in the same colors as in the ad example. Trinity Method Value Once your visitor is on your site, do you give them something beyond the expected content? Do you offer tools? Do you give him a video? Do you give him a guide to download.
A good headline catches once, valuable content focused on your buyer persona generates recurring visitors. As an example , look at this Blogging Tips post . He could have made a white paper with it! Content, how to, links, tools the value it grants is brutal! Method-Trinity If you find the post useful, share it on GoogleCall to action In the end, the moment comes when, after receiving, the user must give something of himself; he knows it and you can ask but he won't give you anything for nothing, but for the promise of something else. If you invite them to subscribe to your content, do you give them a free white paper or e-book? If you want me to book an appointment with you, do you offer him a discount if he leaves his information.
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