Social Commerce, Marketplace, and Online Commerce Builder ( Online Store ) Social commerce and marketplaces are indeed one way to start an online business for novice business people. The practical operational system is the selling point. Not wrong, but not completely right either. This is because most novice business people feel that creating an online store requires a large amount of money, so they rarely want to create their own online store . In fact, there are already those who offer it for free, LummoSHOP is an example. Not only that, social commerce and marketplaces also have drawbacks which are actually the advantages of online stores , including: Price competition Selling on the marketplace , you will definitely feel price competition. Usually consumers will compare the price of your product with the price of competitors' products. Your product will be juxtaposed side by side with competitors. Of course, not only price is a factor in determining product superiority. However, price is also the cause of consumers making decisions to transact. Unable to Reach More Consumers This is a drawback of doing business using social commerce .
Without Full Control of the Selling System By selling online on the marketplace , you cannot freely determine the selling system you want to do. In contrast to online stores that give you complete space to be creative. Sure, Don't Want to Switch to Online Stores ? After knowing the disadvantages of the social commerce and marketplace above which turned out to be the strengths of online stores , are you still unsure about switching to an online store ? Moreover, at this time how to start an online business Industry Email List by directly creating an online store is very easy. You only need to prepare the following things: Create your Online Store Name Make sure there are no other online stores that have the same name as your online store . Make a name that is easy to remember . If possible, the name of your online store represents the products you sell or contains a certain philosophy. Because, this will make your brand have interesting characteristics. Determine the product you want to sell The way to start an online business is of course by choosing the product you want to sell. There are many types of products that you can sell, ranging from clothing, skin care , cosmetics, books, household appliances, and others.
Because, basically social commerce can only carry out an order system, not branding or marketing . The concept is kept simple, so it's no wonder that business people only use social commerce to close orders with customers, not attract new customers. Unable to Retarget Consumer data is not yours, that's what the marketplace lacks . Meanwhile, in social commerce , consumer data really belongs to you. However, you cannot automatically manage them. With an online store , you can combine the disadvantages of the two into an advantage. This is because online commerce builders like LummoSHOP can automatically recap all consumer data that has transacted at your online store . And, the data is all yours. You will find it easier to retarget or re-offer similar products to potential consumers. The Effect On Branding and Sales Less Support Branding Branding will be very easy to do in an online store , because when consumers visit your online store , there is only one focus point. Consumers will not turn to other stores as happened in the marketplace . Every message from branding that you want to highlight will be easier for consumers to remember.
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