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At the 1961 Masters Tournament, Arnold Palmer held a one stroke lead over Gary Player as he walked off the 18th tee. On the trip up the fairway he allowed himself to talk to a friend who congratulated Palmer on his win. Even though Palmer knew he needed to concentrate on finishing the hole, he could...

In the marketplace of products, services, and content, life is like a crowded New York City street … your prospect is one of seven million people stiff-arming thousands of messages competing for her attention. She has her own agenda … and that agenda doesn’t include you, your product, idea, or your ...

Why We Overestimate Technology and Underestimate the Power of Words Many experts assume that Amazon’s social recommender system is its killer feature. But what exactly about this feature makes it a killer? What — in fact — is the magic sauce of Amazon? Sure, there is some predictive value in keeping...